A little promotion goes a long way. At least, in my opinion, it does. So I always wonder what motive people have for retweeting/reposting (and every other social-media verb) every piece of content that contains their name.
For example: I write a blog post. I Tweet a link to my blog post. Others Tweet the same links, sometimes with kudos included. I retweet each person’s tweet about my blog post without adding anything to the conversation (or even a thank you).
What does that accomplish? It tells my reader that others like my blog post, sure. But doesn’t it “say” something between the lines? That you really like seeing your name out there? You’re trying as hard as you possibly can to get noticed, or alert your followers to greatness?
I see the potential marketing exposure – but is it the kind you want? Is there really a purpose in reposting the same link, from others, multiple times?
To be honest, I see more marketers use this tactic than lawyers. But, it feels a little dirty to me. I understand it when you’re replying (so your followers can follow the conversation), but the rest? Maybe I’m missing something.
Twitter isn’t about YOU, an individual. It’s the collective – giving and receiving information. If that’s the way you want to use it, I don’t have to follow you. (And I won’t.) But let’s put it out there – is there a reason to retweet/repost every kudo you receive?