Stories & advice from two legal marketers on a quest to shake things up in the law firm community. Learn from our mistakes.

#LMA12 is almost here, everybody!

March 13th, 2012 | Posted by Rebecca in Communications | How-To | Legal Etiquette | Meetings

OK, so this is basically our Superbowl. As we take deep breaths, review the agenda for the one hundredth time, Google the panelists, and pack this year’s interpretation of “business casual,” I invite first time attendees of the Legal Marketing Association’s annual meeting to read these extremely helpful posts I found today.

First of all, read Laura Hudson’s “Top Ten Tips” for getting the most out of your time at LMA. It’s extremely thorough and right on point. I also think you should check out Nancy Myrland‘s post from pre-Superbowl 2011 (LMA in Orlando) “Are you comfortable meeting people at conferences?”  Nancy provides some very simple conversation starters that will at least get your gears turning and arm you with an ice breaker.

“Hi, my name is Rebecca. This is my first LMA conference. How many years have you been attending?” Enter, conversation. Learn it. Live it.

Last year I cringed more than once when I saw young legal marketers walking through the halls with ear buds in…wasting not only their firm’s money, but also invaluable opportunities to develop their careers. Please, don’t make me cringe.

As always, I’m really looking forward to connecting with new and old friends at this year’s meeting. Please introduce yourself to me and look for frequent updates from Laura and me here at The Legal Shakeup and our Twitter feeds. Happy LMA!


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